The cookies we store:
We use Google Analytics for aggregated, anonymised data on traffic to this website. In order to track your session usage, Google drops a cookie (_ga) with a randomly-generated ClientID in your browser. This ID is anonymised and contains no identifiable information, e.g. email, phone number, name, etc.
We use the IP Anonymization feature in Google Analytics. This means we only send Google your anonymised IP Address.
Why we use Google Analytics:
We use Google Analytics to track aggregated website behaviour, e.g. what pages people looked at, for how long, and how they found our website. This information is really important to us to improve the user experience on the website and determine the effectiveness of different campaigns we run.
If you would like to access what browsing information we have - or ask us to delete any GA data - reach out to us via the details below, and/or install the Google Analytics Opt-Out Browser Add-On.
This is policy version 2 which came into effect on 21st June 2022.